Infoboxi’s business model isn’t simple. They offer multiple software versions and even provide hardware (screens) when needed. Despite having a solid background in eCommerce and a good-looking website, their early lead flow was only “decent.” Some leads converted but many didn’t.
One Screen. One Flow. No Dead Ends.
Kasper rebuilt the lead funnel so that the key journey happened on one screen without scrolling, distractions and without YouTube/Vimeo black holes and dead ends.
They created a few simple videos (in two languages) with a very small budget, i.e., by using a freelancer network. They weren’t perfect. And professional level video’s will be needed later on for many obvious reasons, but this helped them to get started on the process very fast. And they were clear.
After each step, visitors could choose how to proceed:
An important thing was that users stayed inside one controlled journey. They gave their contact details only in exchange for receiving value, such as a demo or tailored offer.
No tricks. Just a smooth, customer-friendly flow
Because by the time someone submits their details, they’ve:
So potential customers qualified themselves.
If you visit Infoboxi.com today, you’ll notice the materials are far from perfect. Videos can be improved. Messaging can be sharpened. CTAs can be optimised.
Yet the journey works. Because this isn’t about fancy tech. It’s about designing a frictionless customer experience.
Kasper now helps other companies build similar journeys using CX Tailor in his spare time. You can also create your first customer-friendly lead funnel in minutes, for free and only upgrade if you like what you see. Or contact us, check out our service packages and get help from professionals like Kasper.
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